August 13, 2019

Solutions

Revenue Management System

Boost your revenue by 22% and save time with our easy-to-use, automated room pricing solution.

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Case Study

Find out the numbers from 9 hotels who took part in a case study

Case Study – Exactly How Much Extra Revenue Does a Revenue Management System Make?
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49 Tips to Supercharge Your Revenue

The easiest ways to improve your property’s performance, put together into one free downloadable ebook.

Capture more Revenue with Automated Pricing

Download our free guide “How to Capture more Revenue with Automated Pricing”

Hotel Pricing Strategies

Unlock the secrets to maximizing revenue for your hotel with our comprehensive guide on hotel pricing strategies.
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High Level Software and RoomPriceGenie announce global partnership

8 Digital Marketing Tips for Smaller Hotels

I have been privileged in the last week to speak to two experts in the field of digital and social media hotel marketing – Are Morch and Sébastien Félix of Influence Society.

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Functional

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Cookie	Duration	Description
aka_debug	session	Vimeo sets this cookie which is essential for the website to play video functionality.
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
referrer_user_id	14 days	Calendly sets this cookie for the booking functionality of the website.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_calendly_session	21 days	Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_clck	1 year	Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.
_clsk	1 day	Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording.
_ga	1 year 1 month 4 days 1 minute	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
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_gat_UA-*	1 minute	Google Analytics sets this cookie for user behaviour tracking.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_pendo_guides_blocked.4cfbcefc-fcf9-4b66-5dc6-9b0d81bb07a9	never	Pendo sets this cookie to identify and record the visitor’s Account ID that will be used in Pendo, like Guide delivery and analytics.
_pendo_visitorId.4cfbcefc-fcf9-4b66-5dc6-9b0d81bb07a9	never	Pendo sets this cookie to identify and record the visitor’s Account ID that will be used in Pendo, like Guide delivery and analytics.
ajs_anonymous_id	never	This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.
ajs_group_id	never	This cookie is set by Segment to track visitor usage and events within the website.
ajs_user_id	never	This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
CLID	1 year	Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
MR	7 days	This cookie, set by Bing, is used to collect user information for analytics purposes.
SM	session	Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
vuid	1 year 1 month 4 days	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.
bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
MUID	1 year 24 days	Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
test_cookie	16 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
m	1 year 1 month 4 days	No description available.

Third Party Vendors

Google Advertising Products

Legitimate Interest Claim : https://policies.google.com/privacy?hl=sv#europeanrequirements

Data Retention Period : 548 days

Purposes (Consent)

Store and/or access information on a device
Create profiles for personalised advertising
Use profiles to select personalised advertising

Special Purposes

Ensure security, prevent and detect fraud, and fix errors
Deliver and present advertising and content

Features

Match and combine data from other data sources
Link different devices

Data categories

IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Users’ profiles
Privacy choices

Purposes (Legitimate interest)

Use limited data to select advertising
Measure advertising performance
Understand audiences through statistics or combinations of data from different sources
Develop and improve services

Device storage overview

Tracking method : Cookies and others.
Maximum duration of cookies : 395 days
Cookie lifetime is not being refreshed

LinkedIn Ireland Unlimited Company

Legitimate Interest Claim : https://www.linkedin.com/legal/privacy-policy

Data Retention Period : 540 days

Purposes (Consent)

Store and/or access information on a device
Create profiles for personalised advertising
Use profiles to select personalised advertising

Special Purposes

Ensure security, prevent and detect fraud, and fix errors
Deliver and present advertising and content

Features

Match and combine data from other data sources

Data categories

IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
Non-precise location data
Privacy choices

Purposes (Legitimate interest)

Use limited data to select advertising
Measure advertising performance
Understand audiences through statistics or combinations of data from different sources
Develop and improve services

Device storage overview

Tracking method : Cookies and others.
Maximum duration of cookies : 90 days
Cookie lifetime is being refreshed

Microsoft Advertising

Legitimate Interest Claim : https://privacy.microsoft.com/en-US/privacystatement/#mainpersonaldatawecollect_LongDescription

Data Retention Period : 90 days

Purposes (Consent)

Store and/or access information on a device
Use limited data to select advertising
Create profiles for personalised advertising
Use profiles to select personalised advertising
Measure advertising performance
Understand audiences through statistics or combinations of data from different sources
Develop and improve services

Special Purposes

Ensure security, prevent and detect fraud, and fix errors
Deliver and present advertising and content

Features

Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories

IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Users’ profiles
Privacy choices

Device storage overview

Tracking method : Cookies and others.
Maximum duration of cookies : 395 days
Cookie lifetime is not being refreshed

Day: August 13, 2019

8 Digital Marketing Tips for Smaller Hotels

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